Client
Prime Specialty Coffee
Work
Logo Concept Exploration
Agency
Obai & Hill
Cultivating a Bean's Journey
At Obai & Hill, I explored logo concepts for Prime Specialty Coffee to convey their commitment to a refined coffee journey.
Drop & Sprout: This concept playfully combined a coffee drop with a plant, hinting at the journey from source to first sip.
Bean Road: Highlighting the exciting adventure each bean takes, this logo featured a road woven within the bean itself.
Plant-Bean-Mug: This option showcased the transformation from a humble plant to a perfect cup, emphasizing Prime Specialty Coffee's commitment to the craft. These concepts aimed to find the perfect visual representation of Prime Specialty Coffee's dedication to quality beans and a delicious final product.
I also explored additional concepts focusing solely on the natural element, utilizing plant imagery, and another set that explored brew methods.
